ABOUT ME

My name is Ariane Mollet and I am a designer and strategist from Switzerland.

I work at the intersection of fashion, digital design and storytelling creating experiences that balance intuition, structure and emotion. My background in fashion merchandising, visual strategy and UX design allows me to translate brand identity into thoughtful digital ecosystems that feel both tactile and timeless.

I hold a Bachelor’s degree in Fashion Design and a Master’s degree in Fashion Merchandising and Buying from IED Firenze, where I graduated with cum laude. I have worked twice at Berlin Fashion Week and collaborated with PT Bambino on design and production. In Berlin I also contributed to a sustainable fashion platform focused on merchandising and pop-up retail strategy. During my studies I collaborated with Italian luxury brands including Orciani, Gianni Chiarini and LuisaViaRoma developing projects focused on digital strategy, product architecture and e-commerce storytelling. These collaborations deepened my interest in how emotional design and commercial logic can coexist in harmony.

Design Philosophy

I believe design should feel quiet, crafted and human.

Each project begins with observation and understanding how people move, choose and connect. 

From there I create systems that merge functionality with atmosphere transforming interfaces into experiences.

My work aims to make technology feel crafted — to design digital spaces that breathe invite reflection and echo the sensory calm of Italian craftsmanship.

I design for brands that believe in emotion over noise and value the subtle power of storytelling.